On-line pre-testing of promotional material



This is an illustration of how SurveyGarden can be used for the quantitative pre-testing of advertising or other promotional materials, using financial advertising as our subject matter.

By bringing the pre-test online this means that turnaround is fast (quicker than focus groups even) and you get quantitative results about preferences.

In some cases a pure on-line pre-test may not be appropriate, but this type of survey can be combined with mail-outs to test the medium as well as the message. Alternatively, extend the pre-test to include other areas such as usage, segmentation or attitude measurement.

Used alone or in combination with qualitative work to explore what is communicated and how, on-line pre-tests gets right to the point of will it work

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