The observation of choices made by consumers within such a survey will identify segments within the market who are motivated by different features and benefits across product types. For example, we might expect to find the fashion/brand conscious; the bargain hunters, not to mention the quality seekers. At the end of the day, what are consumers' key motivators of choice and what are they compromising on to get what they want?
As you work through the demonstration, it is best if you answer the questions relying on gut instinct and first impressions - don't agonise over your choices. There are 4 distinct sections that you will be asked to work through which ideally shouldn't take you more than about 10 minutes to complete:
The survey will adapt to your own individual preferences as you go, and you get to see some of your own results at the very end. Therefore you will get more from this demonstration if you are true to yourself and give consistent answers througout.
Please note that the attributes and levels used within this survey are copyright dobney.com and may not be shared, copied, used, modified, transferred, passed off as another's work or otherwise appropriated in any form whatsoever without express written permission from The Dobney Corporation Limited and without clear acknowledgement wherever of The Dobney Corporation Limited ownership and copyright title wherever displayed or used. Thank you.